Arya SEO Analyst Kochi

Search engine optimization, or SEO, is the technique of obtaining visitors via unpaid, editorial, organic, or natural search results in search engines like Google. It seeks to raise the position of your website in search results. There are two SEO practices - On-page and Off-page. Activities or modifications made on a single page of a website are called on-page optimization (on-site optimization when the whole website is modified). On-page optimization In this blog, we are discussing on-page optimization.  On-page optimization includes improving the title, meta tag, content, anchor text, image, etc.  Before we get deep into on-page optimisation, we need to first understand what a snippet is? A website's snippet is a small summary that displays in search results. A standard snippet shows URL, SEO title, meta description when browsing through a desktop or laptop. A feature called 'favicon' (a miniature form of the website's icon) is also displayed when browsing through mo...

Can you imagine a life without Google - one of the most-used search engines? The answer would be an absolute NO. Google and its services have become an intrinsic factor of our day-to-day life. What enables Google to get us the results we are looking for? How it filters search results from its data reservoir? Have you ever thought about it? It is a technique called Search Engine Optimization or SEO that enables Google to respond with relevant results to our queries.  Over the years, SEO evolved a lot from a 32-page starter guide. Here is a piece of writing which will help you understand the history and evolution of SEO. What led to the birth of SEO and how it evolved? Google was an academic project of two young men, Larry Page and Sergey Brin, in the late 90s. Neither of them had ever imagined that their academic project would become so popular and make finding information online easier. Initially, Google was employed as a subdomain of its creators’ university website where ...