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How To Create Blogs In Blogspot? Things To Note

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Blogger is an American online content management system founded in 1999 by Pyra Labs, later acquired by Google. Starting a blog on Blogspot is easy; all you need to do is create a Gmail account, open Blogger website, and sign in with your Gmail credentials. You are all set to start your blog on Blogspot . Now click on the NEW POST tab and start typing your content. Do not forget to use suitable images. If the blog post is SEO compatible, the chances of getting traffic are higher. To make it SEO friendly, a blogger should keep these things in mind. Use the focus keyword in the title. Sentences should be short and easy to understand. 20 words/sentence is ideal. If needed, do not refrain from splitting sentences meaningfully. Because reading easiness matters. Never miss a space after the full stops. Fonts and their colors should not disturb reading easiness. Blog page should be device-friendly. Anchor text optimization Anchor text is the word that is hyperlinked (Anchor tagging) to anothe...
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How To Verify A Blog In Google Search Console

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Google Search Console (GSC), formerly known as Google Webmaster’s tool, is a free, important tool that helps to optimize the website and its pages in a controlled manner*.  Any issues or errors (broken links, crawl errors etc.) due to which the performance of the website is affected will be displayed in the GSC. Thus, making it easier for an SEO analyst to understand reasons, rectify errors and bring more traffic to the website. In simple words, GSC is a medium between the SEO analyst and Google. Steps To Verify Ownership Of A Website Through GSC The first thing to do as part of verifying through GSC is to verify the ownership of the website.    Google prescribes 5 methods to verify ownership. Those are HTML file verification method : Download an HTML file that Google provides à  Upload it to the root directory of your website  àc lick on verify button. Your ownership will be verified. HTML meta tag: Copy a meta tag that Google provides and paste it to your w...
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SEO On Page Optimization Explained

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Search engine optimization, or SEO, is the technique of obtaining visitors via unpaid, editorial, organic, or natural search results in search engines like Google. It seeks to raise the position of your website in search results. There are two SEO practices - On-page and Off-page. Activities or modifications made on a single page of a website are called on-page optimization (on-site optimization when the whole website is modified). On-page optimization In this blog, we are discussing on-page optimization.  On-page optimization includes improving the title, meta tag, content, anchor text, image, etc.  Before we get deep into on-page optimisation, we need to first understand what a snippet is? A website's snippet is a small summary that displays in search results. A standard snippet shows URL, SEO title, meta description when browsing through a desktop or laptop. A feature called 'favicon' (a miniature form of the website's icon) is also displayed when browsing through mo...
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History and Evolution of SEO

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Can you imagine a life without Google - one of the most-used search engines? The answer would be an absolute NO. Google and its services have become an intrinsic factor of our day-to-day life. What enables Google to get us the results we are looking for? How it filters search results from its data reservoir? Have you ever thought about it? It is a technique called Search Engine Optimization or SEO that enables Google to respond with relevant results to our queries.  Over the years, SEO evolved a lot from a 32-page starter guide. Here is a piece of writing which will help you understand the history and evolution of SEO. What led to the birth of SEO and how it evolved? Google was an academic project of two young men, Larry Page and Sergey Brin, in the late 90s. Neither of them had ever imagined that their academic project would become so popular and make finding information online easier. Initially, Google was employed as a subdomain of its creators’ university website where ...
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