How To Create Blogs In Blogspot? Things To Note

Blogspot blogs


Blogger is an American online content management system founded in 1999 by Pyra Labs, later acquired by Google. Starting a blog on Blogspot is easy; all you need to do is create a Gmail account, open Blogger website, and sign in with your Gmail credentials.

You are all set to start your blog on Blogspot. Now click on the NEW POST tab and start typing your content. Do not forget to use suitable images. If the blog post is SEO compatible, the chances of getting traffic are higher. To make it SEO friendly, a blogger should keep these things in mind.

Use the focus keyword in the title.

Sentences should be short and easy to understand. 20 words/sentence is ideal.

If needed, do not refrain from splitting sentences meaningfully. Because reading easiness matters.

Never miss a space after the full stops.

Fonts and their colors should not disturb reading easiness.

Blog page should be device-friendly.

Anchor text optimization

Anchor text is the word that is hyperlinked (Anchor tagging) to another page or website. Google considers hyperlinking as a recommendation and chances for the bots to crawl your blog increase by doing so. Anchor texts also help Google to understand your page.  It is advised to hyperlink trustworthy pages. You can have multiple anchor texts in a blog as they encourage the crawling process of the content by Google. Google considers a click on an anchor text by a user as an interaction, which is a positive thing for the blog.

While optimizing anchor text never make focusing keyword as anchor text because in such cases, Google’s crawling bots  take it as a recommendation for the same keyword and crawls the hyperlinked page instead of yours.

What is anchor text
Example for anchor text in the compose view

Anchor text HTML view
How anchor text is shown in the HTML view

Separate headings and subheadings

Give sub-headlines to your blog and differentiate it this way. Select your headline and click on the Normal tab of the content setting menu. A drop-down menu will appear, select Subheading or minor heading accordingly. Explanatory content below every subheadline should match each other.

Blogspot subheadline
Differentiating headlines


Image optimization

Image optimization helps crawl, index, and attract traffic. It can direct traffic to your website if a person searches for an image that is related to your website content. Three factors help Google to understand an image – file name, alt name, and content in and around the image. When you download an image for using it in a blog, give it a file name that is connected/similar to the focusing keyword. The alt name or alternate name should be similar to the focusing keyword. The third point tells us to display images related to the content.

Blogspot image optimisation


Enabling search description

Now that your content and image are optimized, you need to enable search description. The search description is a summary of your blog post. The description helps to improve the number of visits your posts receive from search engines.

Follow these steps to enable the search description

Go to your Blogger dashboard à go to Settings àscroll down till you see Meta Tags à enable it.

Go back to your blog post and check for the search description tab on the right side and type short info about the blog. The search description has a limit of 150 characters.

 

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